The SB Story
It began with a wedding.
SB Occasions began while we were planning our own wedding.
A celebration of our own
We were thinking about the things that make a celebration feel like yours: the people, the traditions, the atmosphere, and the care that goes into bringing everyone together. Alongside those decisions came another set of details. Invitations to prepare. Different celebration moments to explain. Guest lists to organise. Responses to collect. Information that needed to reach the right people.
We wanted those practical details to feel as thoughtfully considered as the celebration itself.
Thinking about everyone invited
An invitation sets the tone long before anyone arrives. It gives someone their first sense of what they have been invited to share. The experience that follows should carry that feeling through: clear information, an easy way to respond, and confidence about where to be and what to expect.
For the people planning it, everything should feel connected. You should be able to find a guest’s response without searching through messages, update a detail without wondering which version someone has seen, and keep track of several celebration moments without losing sight of the whole occasion.
That became the starting point for SB Occasions.
As we developed the idea, we kept returning to the people behind the guest list. Some will know everyone in the room. Others may be meeting your family or friends for the first time. Some will join you for one evening; others will share several moments with you. Each should have the information they need and feel welcome in the celebration you have planned.
Care in the smallest details
We also wanted room for different ways of celebrating. An intimate dinner has its own rhythm. So does a milestone birthday, an anniversary, or a wedding unfolding across several days. The design, wording and details should reflect the people at the heart of it.
Building SB Occasions has meant paying attention to how those choices work together. How an invitation feels when it opens on a phone. Whether a guest can quickly find the venue. Whether replying feels straightforward. Whether the host can see what still needs their attention. Small details, perhaps, but together they shape the experience.
Today, SB Occasions brings invitations, occasion websites and guest responses into one connected place, with thoughtful design and practical tools to help hosts bring their plans together.
The idea remains personal to us: when you choose to celebrate with someone, the care you put into welcoming them matters.
We’re building SB Occasions to help that care come through, from the first invitation to the moment you’re together.